Mission, Values & Strategic Plan

The San Diego County Breastfeeding Coalition is a non-profit association whose mission is to protect, promote, and support breastfeeding through education, outreach, and advocacy in our community.

Our Vision

SDCBC Vision

Our Values

  • Breastfeeding is a health, social, ecologic, and economic resource for our community.

  • Mothers have the right to make an informed decision regarding their child\'s feeding.

  • Community acceptance and support are integral components of breastfeeding success.

  • Health professionals, business leaders and policy makers have a vital need for access to accurate information, and play a critical role in the support and promotion of breastfeeding.

  • Breastfeeding is an integral component of parenting, and the family an essential part of breastfeeding support.

  • Mother-to-mother support, peer counselors, doulas, childbirth educators and other support persons play a vital role in promoting and supporting breastfeeding in the community.

  • We provide current, accurate, scientifically valid and culturally sensitive information.

Our History

The Coalition is a non-profit 501(c)3 association whose dedicated members and volunteers perform all activities. The San Diego County Breastfeeding Coalition has been serving the San Diego community since 1994 promoting community health and business healthcare savings through support for breastfeeding in our County. Today it consists of physicians, dietitians, lactation consultants, and other professionals who are passionate about making breastfeeding attainable for all families in the San Diego and Imperial Counties.


The SDCBC is an award-winning chapter of the larger California Breastfeeding Coalition as well as a 2018 San Diego Public Health Champion under the HHSA\'s Live Well Program. Select highlights of recent SDCBC programs and accomplishments to date include:

  • Distribution of hospital grade, multi-user, and personal breast pumps and education resources via the BREEAST Program to medically and socially high-risk families through the generous support of Rest Haven Children\'s Health Fund.
  • Continued production and distribution of our Breastfeeding Resource Guides (English and Spanish) to help families obtain necessary breastfeeding resources and support
  • Multiple health care professional breastfeeding education programs
  • A county-wide billboard campaign \"Good Health Begins with Breastfeeding\"
  • Development and distribution of educational materials for employers and employees on working and breastfeeding, in conjunction with the March of Dimes and Rady Children\'s Hospital
  • Creation and distribution of an interactive CD \"Breastfeeding and the Bottom Line\" for businesses and human resource professionals
  • A \"Breastfeeding Welcome Here\" window-sticker program to encourage patronage of breastfeeding-friendly establishments
  • Donation of over 200 breastfeeding books to San Diego County Libraries