Mission, Values & Strategic Plan
The San Diego County Breastfeeding Coalition is a non-profit association whose mission is to protect, promote, and support breastfeeding through education, outreach, and advocacy in our community.

Our Vision

Our Values
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Breastfeeding is a health, social, ecologic, and economic resource for our community.
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Mothers have the right to make an informed decision regarding their child\'s feeding.
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Community acceptance and support are integral components of breastfeeding success.
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Health professionals, business leaders and policy makers have a vital need for access to accurate information, and play a critical role in the support and promotion of breastfeeding.
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Breastfeeding is an integral component of parenting, and the family an essential part of breastfeeding support.
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Mother-to-mother support, peer counselors, doulas, childbirth educators and other support persons play a vital role in promoting and supporting breastfeeding in the community.
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We provide current, accurate, scientifically valid and culturally sensitive information.